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Shopify Partner · Google Partner · Meta Partner

We grow
brands online,
not just build
them websites.

Auckland-based digital marketing and web development agency specialising in Shopify, WordPress, SEO, and paid media — for businesses across NZ and Australia.

+800% Sales growth for Jumalu Fencing via SEO & Google Ads
282K+ Leads generated across all client campaigns
37% Average uplift in sales across our clients
81% Clients outperform their previous agency
Certified
Shopify Partner Shopify Plus Google Partner Meta Partner

Every service you need
to win online

From first build to ongoing growth — we cover the full stack of digital for your business.

Shopify Speed & Core Web Vitals

Slow stores lose sales. We optimise your Shopify store for performance, Google’s Core Web Vitals, and conversion.

LCP · FID · CLSPerformance audit
📈

Shopify Growth Support

Monthly retainer support from Shopify developers, designers, and growth strategists — on demand, as you need them.

Monthly retainerOngoing CRO
🔍

SEO & Paid Search

Data-driven SEO and Google Ads campaigns crafted for real ROI. We’ve generated $120M+ in revenue and 282K+ leads for our clients.

Google AdsGoogle ShoppingSEO
🖥️

WordPress Development

Professional WordPress websites built for performance, SEO, and scalability — from business sites to complex WooCommerce stores.

Custom buildsWooCommerce
📱

Social Media Marketing

Meta and social campaigns that reach the right audience and drive measurable results — from awareness to conversion.

Meta AdsPaid Social
🤝

White Label Services

Agency partner? We offer white-label development and marketing for agencies who need reliable execution behind the scenes.

Agency partnerNDA available
Our Shopify builds

Shopify stores we’ve built & launched

From luxury supercar parts to national bike retailers — here’s a selection of Shopify stores built by our certified team.

EXOTIC AUTO PARTS exoticautoparts.co

Exotic Auto Parts

Shopify store for UK’s British supercar parts specialist — genuine McLaren, Aston Martin & Lotus parts. Global wholesale & retail, rewards programme, and 300% eCommerce growth.

Shopify Global Shipping +300% Growth UK
Visit store ↗
BOOST N BLEND HAIR FIBRES FOR WOMEN boostnblend.com.au

Boost N Blend

Shopify Plus store for Australia’s leading female hair fibre brand. Custom theme with subscription products, loyalty programme, and international shipping to AU & NZ.

Shopify Plus Custom Theme Subscriptions AU & NZ
Visit store ↗
bikes .com.au bikes.com.au

Bikes.com.au

High-volume Shopify store for Melbourne’s largest bike retailer. 2,000+ SKUs, multi-location inventory, online repair booking system, and in-store integration.

Shopify Large Catalogue Multi-location AU
Visit store ↗
PADDINGTON HARDWARE paddingtonhardware.com.au

Paddington Hardware

Shopify store for Brisbane’s iconic 40-year-old hardware store. Architectural hardware catalogue, trade accounts, quote requests, and click & collect.

Shopify Trade Accounts Quote System AU
Visit store ↗
View all case studies →
WordPress development

WordPress sites we’ve built

From trade services and fencing to luxury automotive and professional services — WordPress sites built and delivered by our team.

JUMALU FENCING jumalutech.co.za

Jumalu Fencing

The +800% growth story. WordPress site for South Africa’s ClamberPrufe clear view fencing experts. Combined with Google Ads and SEO, grew turnover from $600K to $3.5M.

WordPress +800% Growth Google Ads South Africa
CREATE RENOVATIONS createrenovations.co.nz

Create Renovations

Auckland North Shore home renovation & extension company. Lead-generation WordPress site with consultation booking, project gallery, and local SEO across North Shore suburbs.

WordPress Lead Gen Local SEO NZ
MCLAREN PARTS DIRECT

McLaren Parts Direct

Global supplier of genuine OEM McLaren parts for 12C, 650S, 720S, Senna & P1. WordPress + WooCommerce with parts catalogue, quote system, and worldwide shipping.

WordPress WooCommerce Global Shipping AU
GREEN OASIS LAWN & GROUNDS greenoasis.co.nz

Green Oasis

Auckland lawn mowing and grounds maintenance service. WordPress site with online quote requests, service area pages, and local SEO for residential and commercial clients.

WordPress Local SEO Quote System NZ
agentro .tax

Agentro Tax

NZ-based tax agents, accountants and business advisors serving clients worldwide from Orewa. Professional services WordPress site with service pages and enquiry forms.

WordPress Professional Services NZ
All WordPress services →

Our work drives
businesses forward

Real results for real clients — from fencing companies in South Africa to auto parts retailers in Australia.

+800%

Jumalu Fencing

Turnover from $600K to $3.5M via Google Ads + SEO + WordPress Paid SearchSEOWordPress

+300%

Exotic Auto Parts

eCommerce growth via paid social and SEO on Shopify Paid SocialSEOShopify

Proof in
every metric

37%Average increase in client sales
282K+Leads generated for clients
100%Google & Facebook certified team
81%Outperform previous agencies

Our proven
approach

Transparent, results-focused process — no fluff, no surprises. Just clear strategy and strong execution.

01 🔍

Free audit & discovery

A deep-dive audit of your current digital presence — identifying quick wins and long-term opportunities.

02 🗺

Strategy & proposal

Tailored strategy built around your goals, budget, and market — with a clear roadmap and transparent pricing.

03 🛠️

Build & launch

Expert execution — whether that’s a new Shopify store, an SEO overhaul, or a paid media campaign going live.

04 📊

Grow & optimise

Ongoing monitoring, reporting, and continuous improvement — so your results compound over time.

Client reviews

Trusted by brands
across NZ & Australia

★★★★★
“We experienced exponential growth solely based on website improvements and the right digital marketing campaigns. We are extremely satisfied with their service, guidance and expertise.”
JP
Jacques Pretorius CEO, Jumalu Fencing — South Africa
★★★★★
“I have been very impressed with The Odd Wave’s methodology and approach. They have an in-depth knowledge of Shopify and eCommerce.”
CT
Chris Theodosi Director, GRM Jewels
★★★★★
“The entire staff at The Odd Wave have been phenomenal. Quick with replies and incredibly helpful.”
AP
Alvin Pratijno Director, Exotic Auto Parts
★★★★★
“The Odd Wave built us a professional website and helped us get found on Google. Our enquiries have grown significantly and we now get consistent leads every week from new customers.”
JO
Johnny Owner, Green Oasis — Auckland, NZ
★★★★★
“The Odd Wave completed an in-depth analysis of our requirements and tabled proposed solutions for a modern ecommerce system with automated processes.”
DR
Daniel Robinson Director, Food Distributors — NZ

Let’s take your
business further

Start with a free, no-obligation audit of your website and digital marketing. We’ll tell you exactly what’s holding you back — and how to fix it.

Prefer email? jaline@theoddwave.co.nz